For TONI&GUY Australia, and internationally, the official haircare range is label.m Professional Haircare.
When the product devision of the company decided it wanted to expand and bring on a hair colouring range from Denmark known as IdHAIR, I was charged with the task of naming and coming up with an identity for the new distribution company. The name that was approved, is derived from the two major brands that it would be distributing under this name; label.m and IdHAIR. Now IDLINC houses three complete product ranges and continues to grow. As the sole graphic designer I was completely across the entire process, from naming and logo concept design to the creation of all company stationary; business cards, letterhead, presentation folders and bags and also designing/creating the website.