itsaaronpaul
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Drop In For Dad

CLIENT: GLASSHOUSE SHOPPING CENTRE
SKILLS: LOGO, ILLUSTRATION & TYPOGRAPHY, EVENTS,

Develop a campaign and name to get more customers in the shopping centre. This campaign was targeted around Fathers Day. As an incentive to shop in the centre you could win your dad a $250 Adrenalin voucher. A name and logo were created, with some fun taglines to generate a buzz. The logo, and illustrations were rolled out across; mobile posters, counter cards, purchase cards, website and facebook collateral, floor and cabinet decals and more. The aim was to drive more people into the centre but also to the Facebook page, so once you purchased something for Father's Day you were given a card with a unique code, you would then head to the Facebook page and follow the instructions to register for the competition.