SKILLS: BRANDING, LAYOUT, PHOTOGRAPHY, ART DIRECTION
The largest campaign run by TONI&GUY in 2015 was our TONI&GUY LOVES COLOUR competition in conjunction with Wella Professional. The idea was; if you upgraded your current colour service, or were a new colour client, you would go into the draw to win your hair colour services for an entire year. There were many facets to the campaign in terms of design, I had to come up with the look and feel and take that across all collateral. For this campaign I was asked to create: posters, postcards, mirror decals and online assets such as social media posts and a website landing page. The largest portion of the project was a colour menu, that was put together as a consultation tool for colour technicians. The 16 page booklet was laid out with a handful of the different colour styles achievable with Wella and product recommendation for colour upkeep.